Height
10 meters
Year Built
1986
Address
Gladstone Road, Rockhampton, QLD 4700
The Lowdown
The Big Bull in Rockhampton stands as a powerful symbol of Australia's beef industry in the city that proudly calls itself the Beef Capital of Australia. This impressive Brahman bull sculpture captures the strength and distinctive features of the breed that thrives in Queensland's tropical conditions - the characteristic hump, long drooping ears, and muscular build. Rockhampton's connection to the beef industry dates back to the 1860s, and the region remains one of Australia's largest cattle-producing areas. The Big Bull welcomes visitors to explore the city's beef heritage, from the Heritage Village's historic stockyards to the numerous steakhouses serving legendary Queensland beef.
Did you know?
"Rockhampton hosts Beef Australia, the southern hemisphere's largest beef expo, every three years"
History
The Big Bull was erected in 1986 as part of Rockhampton's celebration of its beef industry heritage. The Rockhampton region has been central to Australia's cattle industry since the 1860s when pastoralists first drove cattle to the rich grazing lands of Central Queensland. Today, the region supports over 3 million head of cattle, and Rockhampton's saleyards are among the busiest in Australia. The Big Bull commemorates the generations of cattlemen and women who built this industry and continues to draw visitors to learn about Australia's beef production.
More Fun Facts
- •Rockhampton has six bull statues around the city, each representing a different breed
- •The Rockhampton region supports approximately 3 million head of cattle
- •Brahman cattle were imported to Australia in 1933 to thrive in tropical conditions
- •Rockhampton hosts Beef Australia, the southern hemisphere's largest beef expo, every three years
- •The city's official slogan is 'Where the Beef is Brilliant'
Visiting Tips
- 💡There are six bull statues around Rockhampton - try to photograph them all
- 💡Don't leave Rocky without trying a steak at one of the famous local steakhouses
- 💡Visit the Rockhampton Heritage Village to see historic stockyards and cattle equipment
- 💡The Capricorn Caves, 23km north, make an excellent side trip
- 💡Rockhampton is a gateway to Great Keppel Island and the southern Great Barrier Reef
Opening Hours
The Big Bull can be viewed at any time.
More Big Things Nearby

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Big Golden Gumboot
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Big Mango
A 10-meter tall, 7-tonne fibreglass tribute to Bowen's mango industry, famously 'stolen' by Nando's in 2014 for a viral marketing campaign.

