Height
2 meters
Year Built
2005
Address
Various locations
The Lowdown
The Big Vegemite celebrates the dark, salty spread that divides the world but unites Australians. Vegemite has been a breakfast staple since 1923, when Fred Walker created this yeast extract to compete with British Marmite. This oversized jar captures the iconic yellow lid and distinctive labeling that every Australian recognizes instantly. Spread thinly on buttered toast, Vegemite is an acquired taste that most Australians acquire very young. The Big Vegemite stands as a monument to Australian culinary identity - a humble breakfast spread that has become a national symbol known worldwide.
Did you know?
"The name was chosen in a competition"
History
Vegemite was invented in Melbourne in 1923 by chemist Cyril Callister. It struggled initially but became an Aussie icon through clever marketing. The Big Vegemite celebrates this uniquely Australian food.
More Fun Facts
- •Over 22 million jars of Vegemite are sold in Australia annually
- •Vegemite is made from leftover brewer's yeast
- •The name was chosen in a competition
- •Most Australians eat it spread very thin on buttered toast
- •It's been to space with Australian astronauts
Visiting Tips
- 💡Spread it thin - very thin - on buttered toast
- 💡Try a Vegemite and cheese scroll from bakeries
- 💡Add it to gravy for an umami boost
- 💡It's high in B vitamins
- 💡Makes a great gift for homesick Aussies abroad
Opening Hours
Check specific location.
More Big Things Nearby
Big Lizzie
Australia's largest traction engine at Red Cliffs, VIC, a working piece of pioneering history.
Big Mango
A 10-meter tall, 7-tonne fibreglass tribute to Bowen's mango industry, famously 'stolen' by Nando's in 2014 for a viral marketing campaign.
Big Ned Kelly
A 6-meter tall fibreglass statue of Australia's most famous bushranger, standing guard over the historic township where Ned Kelly made his last stand.